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The AdFocus Awards 2021 winners. Picture: Supplied
Joe Public United Johannesburg was named the Overall Agency of the Year at the 2021 FM AdFocus Awards.
Since the inception of the FM AdFocusAwards in 1990, the platform has been the leading forum for individuals and agencies to be recognised not only for their creative marketing skills but for their overall business acumen. The awards have grown to become a landmark on the SA marketing and communications landscape, with business effectiveness being the primary measurement tool.
FM AdFocus Jury chair Tumi Rabanye says: “This year’s winners are testament to the hard work and dedication the marketing and communications industry continues to display towards clients and brands at a time when businesses need people with dynamic, can-do attitudes in what has been a challenging period for everyone. The innovation that has been displayed by agencies and marketers, and the collaborations they have forged, show us how resilient and determined the industry is – it’s an industry of game-changers.”
This year’s winners are:
Small Advertising Agency of the Year – Special Mention –Avatar Durban
Medium Advertising Agency of the Year –Grey
Large Advertising Agency of the Year –Joe Public United Johannesburg
Public Relations Agency of the Year –Razor Communications
Specialist Agency of the Year –Triple Eight
Digital Agency of the Year –Rogerwilco
Media Agency of the Year –Mediology
Partnership of the Year (sponsored by IAS and Scopen) –Joe Public United Johannesburg / Chicken Licken
African Impact Award –Dentsu International
Transformation Award –Joe Public United
Adaptability Award –Levergy
Student of the Year
Winner –Niamh Aremband
Finalist –Janine Louw
Finalist –Zahra Khan
Lifetime Achievement Award –Thebe Ikalafeng
Industry Leader of the Year –Khensani Nobanda
Shapeshifter –Tshepo Tumahole
Overall Agency of the Year – Joe Public United Johannesburg
The winner of the Best Tactical Print Ad title, part of the annual FM Creative Challenge, was the Abnormal Group, for its client PinkDrive’s breast cancer awareness ad.
The organisers would like to acknowledge the support of Ornico and The MediaShop as partners of the 2021 FM AdFocus Awards.
The big take-out:
‘This year’s FM AdFocus winners are testament to the hard work and dedication the marketing and communications industry continues to display towards clients and brands at a time when businesses need people with dynamic, can-do attitudes in what has been a challenging period for everyone.’
Watch the full AdFocus Awards 2021 below:
In this age of ever-changing landscapes and shifting horizons, the brand and communication industry needs a new rule book, a new focus on demonstrable value and a new breed of game changers to deliver business results with flair, guts and unrivalled creativity.
Join us at the AdFocus Awards as we celebrate these pioneers and reward our industry’s game changers.
#SouthAfrica #OnlineEvents #Advertising #FinancialMail
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
2021 Financial Mail AdFocus award winners
Joe Public United Johannesburg was named the Overall Agency of the Year at the 2021 FM AdFocus Awards.
Since the inception of the FM AdFocus Awards in 1990, the platform has been the leading forum for individuals and agencies to be recognised not only for their creative marketing skills but for their overall business acumen. The awards have grown to become a landmark on the SA marketing and communications landscape, with business effectiveness being the primary measurement tool.
FM AdFocus Jury chair Tumi Rabanye says: “This year’s winners are testament to the hard work and dedication the marketing and communications industry continues to display towards clients and brands at a time when businesses need people with dynamic, can-do attitudes in what has been a challenging period for everyone. The innovation that has been displayed by agencies and marketers, and the collaborations they have forged, show us how resilient and determined the industry is – it’s an industry of game-changers.”
This year’s winners are:
Winner – Niamh Aremband
Finalist – Janine Louw
Finalist – Zahra Khan
Lifetime Achievement Award – Thebe Ikalafeng
Industry Leader of the Year – Khensani Nobanda
Shapeshifter – Tshepo Tumahole
Overall Agency of the Year – Joe Public United Johannesburg
The winner of the Best Tactical Print Ad title, part of the annual FM Creative Challenge, was the Abnormal Group, for its client PinkDrive’s breast cancer awareness ad.
The organisers would like to acknowledge the support of Ornico and The MediaShop as partners of the 2021 FM AdFocus Awards.
The big take-out:
‘This year’s FM AdFocus winners are testament to the hard work and dedication the marketing and communications industry continues to display towards clients and brands at a time when businesses need people with dynamic, can-do attitudes in what has been a challenging period for everyone.’
Watch the full AdFocus Awards 2021 below:
In this age of ever-changing landscapes and shifting horizons, the brand and communication industry needs a new rule book, a new focus on demonstrable value and a new breed of game changers to deliver business results with flair, guts and unrivalled creativity. Join us at the AdFocus Awards as we celebrate these pioneers and reward our industry’s game changers. #SouthAfrica #OnlineEvents #Advertising #FinancialMail
Financial Mail AdFocus Awards finalists
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.