Has decision-making yet shifted to millennial marketers?
04 October 2021 - 09:45
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There are now more than eleven million millennial global decision-makers on LinkedIn alone, and 73% of millennials in the workforce are now involved in either influencing or making buying decisions for their companies.
Naturally, millennial marketers are best suited to speak to millennial consumers. So, how are brands catering to the millennial generation? What role does content marketing, mobile technology, data analytics and authenticity play in speaking to this hard-to-satisfy audience? And, how are millennial marketers revolutionising the market?
We’ll explore the role that millennial marketers play in the current marketing landscape and what this means for leading brands and their future strategies. Join us for this exciting online event Financial Mail Redzone in discussion: As the world’s largest generation, has the decision-making yet shifted to millennial marketers?
Moderated by Arye Kellman, CCO of TILT, panellists include:
Sibu Mabena - founder, Duma Collective
Faheem Chaudhry - partner and managing director, M&C Saatchi Abel
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Has decision-making yet shifted to millennial marketers?
There are now more than eleven million millennial global decision-makers on LinkedIn alone, and 73% of millennials in the workforce are now involved in either influencing or making buying decisions for their companies.
Naturally, millennial marketers are best suited to speak to millennial consumers. So, how are brands catering to the millennial generation? What role does content marketing, mobile technology, data analytics and authenticity play in speaking to this hard-to-satisfy audience? And, how are millennial marketers revolutionising the market?
We’ll explore the role that millennial marketers play in the current marketing landscape and what this means for leading brands and their future strategies. Join us for this exciting online event Financial Mail Redzone in discussion: As the world’s largest generation, has the decision-making yet shifted to millennial marketers?
Moderated by Arye Kellman, CCO of TILT, panellists include:
Date: 26 October 2021
Time: 09h00
Register here.
Reaching millennial and Gen Z audiences requires diversity, inclusivity and equality
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.