A Pick n Pay smart shopper kiosk. Picture: Alaister Russell
A Pick n Pay smart shopper kiosk. Picture: Alaister Russell

Pick n Pay Smart Shopper is the most used loyalty programme in SA, beating the Clicks ClubCard programme into second place. Eighty percent of South Africans use the Pick n Pay’s Smart Shopper programme.

This has emerged in the 2021 "Truth & BrandMapp SA Loyalty Whitepaper", which examines the loyalty habits of more than 33,000 SA adults with a gross monthly household income of R10,000 or more.

The Dis-Chem Benefit programme finishes third and Checkers Xtra Savings is in fourth place.

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