The acquisition of the King James advertising and marketing group by global advisory firm Accenture is set to change the way brand communication is viewed in SA. It could, in time, yield more linkups between big business consultancies and advertising and marketing agencies.

The deal is still awaiting Competition Commission approval. It will put increased pressure on traditional agencies to change their thinking to meet accelerating digital demands as well as offering more tangible and measurable business ideas...

This article is free to read if you register or sign in.

If you have already registered or subscribed, please sign in to continue.



Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.