Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
The level 4 lockdown has forced the Ocean Basket group to refocus its advertising strategy. For the first time it will offer a special discount to customers.
The company says it normally does not do "deep discounting", but has decided to run a R45 fish-and-chips deal to "treat customers" and help cover basic running costs and overheads for franchisees. The advertising campaign for it runs on TV and social media. Ocean Basket says research shows home-bound people are spending more time on these media, so it used a "synergistic strategy".
As more and more restaurants close, some Ocean Basket franchises also offer a roadhouse-type option of serving customers in their cars.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Ocean Basket’s tasty alternatives
The level 4 lockdown has forced the Ocean Basket group to refocus its advertising strategy. For the first time it will offer a special discount to customers.
The company says it normally does not do "deep discounting", but has decided to run a R45 fish-and-chips deal to "treat customers" and help cover basic running costs and overheads for franchisees. The advertising campaign for it runs on TV and social media. Ocean Basket says research shows home-bound people are spending more time on these media, so it used a "synergistic strategy".
As more and more restaurants close, some Ocean Basket franchises also offer a roadhouse-type option of serving customers in their cars.
Restaurants reopen: Eating out in a pandemic
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Most Read
Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.