Tesla’s brand value rockets
Tesla has become the world’s most valuable and fastest-growing car brand, according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking.
The study reveals Tesla has surged ahead of its rivals, with 275% brand growth against last year, and a valuation of $42bn.
The US firm has more than trebled its brand value, increasing from $11.35bn in 2020 to $42.6bn in 2021. German carmakers had a strong year: BMW’s brand value increased by 21% to $24.8bn, Audi’s by 22% to $8.9bn and Mercedes-Benz’s by 21% to $25.8bn. Honda led the charge for Japanese brands, growing its brand value by 6% compared to a less positive year for Toyota and Nissan, whose brand values declined by 5% and 4% respectively.
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