Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
The V3 Tesla supercharger equipment during the presentation of the new charge system in in Berlin, Germany. Picture: REUTERS/Michele Tantuss
Tesla has become the world’s most valuable and fastest-growing car brand, according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking.
The study reveals Tesla has surged ahead of its rivals, with 275% brand growth against last year, and a valuation of $42bn.
The US firm has more than trebled its brand value, increasing from $11.35bn in 2020 to $42.6bn in 2021. German carmakers had a strong year: BMW’s brand value increased by 21% to $24.8bn, Audi’s by 22% to $8.9bn and Mercedes-Benz’s by 21% to $25.8bn. Honda led the charge for Japanese brands, growing its brand value by 6% compared to a less positive year for Toyota and Nissan, whose brand values declined by 5% and 4% respectively.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Tesla’s brand value rockets
Tesla has become the world’s most valuable and fastest-growing car brand, according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking.
The study reveals Tesla has surged ahead of its rivals, with 275% brand growth against last year, and a valuation of $42bn.
The US firm has more than trebled its brand value, increasing from $11.35bn in 2020 to $42.6bn in 2021. German carmakers had a strong year: BMW’s brand value increased by 21% to $24.8bn, Audi’s by 22% to $8.9bn and Mercedes-Benz’s by 21% to $25.8bn. Honda led the charge for Japanese brands, growing its brand value by 6% compared to a less positive year for Toyota and Nissan, whose brand values declined by 5% and 4% respectively.
Tesla studs Silk Road with charging stations
Elon Musk’s Boring business digs in with a new pitch
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Most Read
Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.