Today’s families are collaborative, with close relationships between parents and their children, but at the same time children are having more say in household spending than ever before. This became clear at a recent FM Redzone digitised discussion, held with ViacomCBS Africa and moderated by Tilt chief creative officer Arye Kellman.
According to research conducted by ViacomCBS Africa, children are actively involved in both large and small household buying decisions, with regard to not only purchases for themselves but also those for the entire household...
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