The battle to win customers’ business is fraught with opposition that only seems to grow more powerful by the day. Customer experience leaders work hard and invest in beautiful user experiences, intuitive navigation and winning strategies, but is that enough? Is there something that marketers are overlooking when it comes to creating a unique customer experience?
Customer experience is often and correctly thought of as “customer-facing” experiences. However, it’s crucial to keep in mind how important internal operations are to the success of these experiences...
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