There’s a new social network making waves, attracting high-profile business leaders and celebrities alike. Described as a modern version of AM talk radio democratising a digital society, Clubhouse is an invite-only audio chat app where users can tune in to interviews, conversations and discussions on different topics.
Clubhouse, which launched last year, is providing thought leaders and experts a casual space to connect. It can be likened to a podcast, except that everything is happening in real time and there’s no editing, jingles or transitions, says Ben Wagner, head of PR and marketing at VMLY&R. It can also be compared to a Twitch stream, but without the video. “And the stream – called a conversation room – disappears when the host ends it, so you can’t go back and listen retrospectively. However, Clubhouse conversations are regularly livestreamed on YouTube,” he says...
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