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It isn’t as bad as many thought it might be. The total value of SA’s top 50 brands has fallen by just 2% in the past 12 months instead of the 15% previously forecast.

As the country grappled with the expected impact of the first hard lockdown in early 2020, brand valuation consultancy Brand Finance expected a cumulative loss of R65bn during the pandemic. But, says the company, resolve and resilience — attributes that arguably define SA culture — have meant the top 50 have recorded only an R8.8bn decrease from R471.3bn in 2020 to R462.4bn in 2021...

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