SA’s most resilient brands
Consultancy scorecard finds the country’s leading brands experienced a far smaller pandemic-linked decline in value than expected. This may be put down to resolve and resilience — attributes that, arguably, are at the heart of SA culture
It isn’t as bad as many thought it might be. The total value of SA’s top 50 brands has fallen by just 2% in the past 12 months instead of the 15% previously forecast.
As the country grappled with the expected impact of the first hard lockdown in early 2020, brand valuation consultancy Brand Finance expected a cumulative loss of R65bn during the pandemic. But, says the company, resolve and resilience — attributes that arguably define SA culture — have meant the top 50 have recorded only an R8.8bn decrease from R471.3bn in 2020 to R462.4bn in 2021...