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Being a small business in this environment isn’t easy; the past 12 months have been extremely challenging for SMEs operating in the travel, hospitality, beauty and food and beverage sectors, among others. According to a recent survey by SME financier Retail Capital, 31.5% of small businesses are running at a loss, while 29.6% are only just breaking even. Not surprisingly, business owners are trying anything to generate new business, whether that’s going online with an e-commerce store, offering great deals and sales, or putting their marketing into overdrive.

How businesses market themselves will be impacted by the Protection of Personal Information Act (Popi Act) which comes into effect on July 1 this year...

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