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In SA the uptake of e-commerce has traditionally lagged global trends. That changed with the Covid pandemic; last year Nielsen reported that online shopping in SA had jumped 9% to 44%.

However, what is becoming increasingly apparent is that many businesses that offer online shopping have not made sufficient investments in their e-commerce platforms. This leads to online shoppers being left frustrated and disappointed, says BMi Research general manager for consumer behaviour & business insights Jenni-Ruth Coggin...

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