In SA the uptake of e-commerce has traditionally lagged global trends. That changed with the Covid pandemic; last year Nielsen reported that online shopping in SA had jumped 9% to 44%.
However, what is becoming increasingly apparent is that many businesses that offer online shopping have not made sufficient investments in their e-commerce platforms. This leads to online shoppers being left frustrated and disappointed, says BMi Research general manager for consumer behaviour & business insights Jenni-Ruth Coggin...
BL Premium
This article is reserved for our subscribers.
A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.
Already subscribed? Simply sign in below.
Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now