Tracking cookies are dead
Without third-party cookies to guide digital marketing strategies how are marketers expected to get the job done?
Ryan Sauer, MD at King James Digital concedes we’re venturing into unknown territory. “What we are seeing is a massive drive to acquire, segment, store and plan communications to a client database as quickly as possible. We have already begun accessing 1st party data, which is the collection of user identifiable data in the form of a submit form or opt in by a current or potential client that allows you to legally engage that client with further communication whether by email, SMS or telephonic communication.”
The Protection of Personal Information Act (POPIA) comes into effect in July 2021, which, says Sauer, is even more motivation to help clients ensure they have a plan of how they will store, segment and use valuable client data...
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