Picture: 123RF/VITEE THUMB
Picture: 123RF/VITEE THUMB

Outdoor Network, part of the Provantage Group, has launched a hybrid billboard — a first of its kind.

The concept marries the benefits of static and digital out-of-home advertising, with a 4.5m by 15m static billboard featuring an integrated 4m by 3m digital screen.

Outdoor Network plans a network of these billboards in Durban and across Gauteng and the Western Cape in the coming months.

The aim is to reach high-LSM consumers travelling along key highway routes and main arterial roads.

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