Hybrid billboards for the roadside
Outdoor Network, part of the Provantage Group, has launched a hybrid billboard — a first of its kind.
The concept marries the benefits of static and digital out-of-home advertising, with a 4.5m by 15m static billboard featuring an integrated 4m by 3m digital screen.
Outdoor Network plans a network of these billboards in Durban and across Gauteng and the Western Cape in the coming months.
The aim is to reach high-LSM consumers travelling along key highway routes and main arterial roads.
Would you like to comment on this article or view other readers' comments?
Register (it’s quick and free) or sign in now.
Please read our Comment Policy before commenting.