Customer engagement: going beyond digital
Covid-induced lifestyle changes have prompted new, more sensitive strategies of engaging with consumers that go beyond the digital — and have led to the launch of a new customer experience agency based on using tech and content to build powerful customer experiences
Customer needs in the past year have changed, driven by a constant need for reassurance. This is forcing brands and agencies to adopt more responsible and sensitive engagement strategies.
Doug Place, Nando’s chief marketing officer for Africa, Middle East and South Asia, tells the FM caution is the new approach...