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Even prior to the Covid pandemic, Africa was changing at a rapid rate. It’s worth remembering that it’s a mobile-first continent that has led the way in terms of digital payments like M-Pesa and farming apps like iCow and Xam Marse, which have had a profound impact.

In a post-pandemic world, business leaders expect there will need to be a fundamental rethink of businesses and strategies, says Adeola Tejumola, recently appointed MD of Kantar’s insights division for the Middle East and Africa region...

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