adfocus
Advertising trends: it’s TikTok time
Globally, use of the social media and video sharing platform TikTok has doubled in the past year and brands are paying attention. While the trend has not quite hit SA yet, platforms such as YouTube are increasingly popular among younger consumers
13 May 2021 - 05:00
For the first time since the pandemic lockdown a clear picture is emerging on advertising platform shifts and which media brands are the most resilient.
In the latest World Advertising Research Council (Warc) advertising trends report, the social media and video sharing platform TikTok has doubled its activity use over the past 12 months and brands are now upping their investment accordingly...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.