As the world continues to navigate a not-quite-post Covid world, savvy marketers are already combining lessons learned with preparation for possible future setbacks to ensure they are ready for both upturns and curve balls.
Consumer – and therefore marketer – behaviour can never go back to what it was before. Consumers rapidly got used to ordering online and to goods arriving fairly promptly, which has created an expectation of a higher service level than ever before...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.