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Valuable data about and insights into consumer behaviour, demographics and products are to be found in the new Marketing All Product Survey. Brands and marketers should find it a useful tool when planning their advertising budgets
29 April 2021 - 08:30
Television remains the most powerful media platform in the country, reaching almost 80% of the population.
This is the top line from the new Marketing Research Foundation’s first wave of the Marketing All Product Survey (MAPS). It provides a useful tool for brands in determining their advertising spend...
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