Steering a business through storms, shallow waters and pandemics
In 2020, Covid resulted in widespread panic, business shutdowns and unprecedented job losses, forcing companies and employees to adopt a radically different way of working. SA’s media and communications industries were hit hard, with many institutions closing their doors for good. Businesses that survived did so due to their ability to respond quickly to the challenge with a masterful ability to adapt, evolve and modify offerings, products or services and business processes.
In a survey conducted by MarkLives and HaveYouHeard, 61% of participating agencies and employees noted a decline in agency billings, 34% showed a decrease in work commissioned or briefed, 29% claimed a decline in staff morale, 18% reported retrenchments or salary cuts, and 10% reported decreased internal communication...
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