Kantar reveals the five habits of highly effective advertisers
The most successful advertisers have a way of working that starts long before the ad is produced
There are multiple routes to creative effectiveness. The most successful advertisers, says Kantar (https://www.kantar.com/inspiration/advertising-media/the-5-habits-of-highly-effective-advertisers), have a way of working that starts long before the ad is produced: they build on consumer insights to identify a creative territory for the brand that can become the foundation for ads that run across channels, markets, cultures and time.
The first habit is being distinctive. This is about creating the ability to be noticed and remembered in a world where there is a profusion of ads. There are many ways of achieving this; one of the most popular is to be distinctive. This means standing out from the category as a minimum and ideally standing out from other advertising as a whole...
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