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Gaming is no longer a niche interest and the sole preserve of kids, nerds and techies. Like so many other industries, the industry has been affected by the pandemic – in the most positive way.

There are 2.7-billion gamers worldwide, who spend an average of 6.5 hours playing each week, according to stats quoted in this article in The Drum (https://www.thedrum.com/opinion/2020/07/31/three-ways-top-brands-are-successfully-connecting-with-gamers). Numbers like these simply cannot be ignored by brands that want to remain not just relevant and competitive, but in business. ..

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