Vodacom announces new brand tagline ‘Further Together’
Vodacom celebrates the collaborative power of technology and human ambition
As the world transitions to recovering from the impact of the Covid-19 pandemic, Vodacom is celebrating what the human spirit can achieve when combined with technology.
The new brand tagline, “Further Together”, places the emphasis on how — through partnerships and collaboration — it’s possible to connect everyone to the digital economy so that no-one is left behind, says Balesh Sharma, Vodacom SA MD.
“Further Together” echoes Vodacom’s Africa.Connected stakeholder engagement approach, which identifies public-private partnerships as a key cornerstone of continued success in the digitisation of the continent. Strong collaboration will build a fair, inclusive and sustainable future.
Technology has played an important role in connecting people to life-saving health-care information in the past year alone. Vodacom’s partnership with Discovery Health, where customers could consult doctors virtually over video for free, is just one example of how joining technology with strategic partners can be beneficial.
The experience of these past 12 months of the Covid-19 crisis has demonstrated the critical role of connectivity and technology in keeping society, businesses and governments connected.
Vodacom believes technology can improve lives, provide a better future, and enable an inclusive, sustainable digital society. But this cannot be done alone.
Vodacom’s new brand position is inspired by consumer insights, which revealed how technology has evolved from something that simply excites people on a personal level, to playing a more meaningful part in the world, especially with regard to issues such as education, gender empowerment and sustainability. For example, over the past year there has been a significant increase in gender-based violence (GBV), with President Cyril Ramaphosa calling it the country’s second pandemic.
Vodacom launched the Bright Sky app to address this societal challenge. Bright Sky provides support and information for anyone who may be in an abusive relationship, or who is concerned about someone who may need help.
Digital technology has become an essential part of the arsenal in the fight against GBV. During the early stages of the pandemic, the availability of Vodacom’s e-School platform helped ensure learning continued as students were able to access the entire syllabus online for free.
The “Further Together” campaign will be accompanied by an emotive TV commercial, The Irrepressible Girl, featuring a young girl asking questions about the world around her, on the role technology can play in curing disease, fighting climate change and addressing digital inclusion.
Watch the TV commercial below:
“At Vodacom, we want to help answer these questions for our customers — from the rollout of 5G to ensuring connectivity for the most remote parts of country, and from leveraging our resources to help distribute the Covid-19 vaccine in Africa, to driving financial inclusion and bringing down the price of data,” says Sharma.
This article was paid for by Vodacom.
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