Kantar believes sustainability is Africa’s biggest untapped business opportunity this year. To this end the market research company has launched a Sustainable Transformation Practice initiative to help brands harness opportunities in Africa.
At the launch of the initiative recently, Kantar client partner Africa Insights Astrid Ricketts explained that sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. The concept consists of three pillars: profit, people and planet...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.