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Chief marketing officers: Taking strain and in decline
It is becoming harder to find skilled and experienced corporate marketing leaders, says the latest global survey by the Chief Marketing Officer Council, which highlights the benefits of using interim marketing leaders to plug the gap in the short term
08 April 2021 - 05:00
If ever proof were needed that corporate marketers are under increasing pressure to deliver results and are in many cases failing, a new global survey by the Chief Marketing Officer (CMO) Council provides exactly that.
An overwhelming 86% of senior marketers believe lack of leadership depth and capability has resulted in missed revenue, growth and customer acquisition opportunities...
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