Redzone discussion: The cross-line of culture and brand communications
More than ever, brands are weighing in on trending topics and chasing "social currency", but in 2021, is this a choice or a given? In our next live FM and Redzone digital discussion, we look at how modern-day culture drives brand communications and the demand on agency's and brands to connect to culture if they want to engage meaningfully with their consumers.
Join TILT's chief creative officer Arye Kellman, executive of smart home and content at Telkom, Wanda Mkhize, head of marketing at Tyme Bank, Linda Appie, head of digital & content at Wavemaker SA,Shaun Frazao and head of brand marketing at Momentum, Charlotte Nsubuga-Mukasa, as they empower you with new insights and thinking to propel your brand's ascension into the 2021 zeitgeist...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.