How do we keep quality journalism alive as traditional revenue models become inapt? Digital seems to be our only salvation, with readers flooding online for their news. In 2020 online news traffic grew 76%; but increased audience numbers don't necessarily translate into increased revenue.
At the recent Future of Media online event, presented in partnership with Vodacom (https://www.vodacombusiness.co.za/business/partners/digital-advertising), Primedia Outdoor, The MediaShop, TILT (https://www.tilt.co.za/), The FM Redzone, the World Association of Newspapers & News Publishers (Wan-Ifra) and The Media Online, the focus was on digital revenue models emerging in SA. Panellists were asked to share their successes and challenges as they figure out how to monetise news in a digital landscape...
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