SA’s retail giants can’t just acquire their way to a great customer experience
17 March 2021 - 08:00
SA e-commerce, it would seem, is in a good space, particularly judging by recent acquisitions. These include Makro’s purchase of WumDrop, Pick n Pay’s of Bottles and Imperial’s of Parcelninja. Noticeably, all these transactions have been in the logistics and delivery space.
But delivery means nothing if customers can’t find the product in the first place, or if they have to deal with endless fiddly check boxes when shopping on a mobile. Or if the site falls over on Black Friday – scenarios that we have now come to accept as par for the course. ..
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