As Covid-19 changes everything, have marketing plans kept up? – Part 2
10 March 2021 - 11:00
Unlike the people of countries where the main concern centres on health-related issues, South Africans are more focussed on the economic recession and its financial implications, according to Kantar’s Covid-19 Barometer study.
As South Africans are feeling the pinch financially, they focus increasingly on price; 73% say they are paying more attention to products on sale, and 56% are going out of their way to find the best prices even if that means visiting a different store...
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