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Africa’s ad agencies: New vibes in a time of quarantine
In Mozambique brands have been messaging safe behaviour and providing engaging content to entertain consumers at home. The challenge, says João dos Santos, is to adapt quickly to more cautious consumer buying, partly affected by the lockdown in SA
25 February 2021 - 05:00
Before the pandemic and after more than a decade of digital disruption, the African media and entertainment industry had entered a new landscape in early 2020, with adspend trending upwards.
Now many agencies are back to hustling for work and looking to save costs...
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