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Marketing tips: Empathise and trust your gut
Chicken Licken’s MD and latest winner of the Loeries marketing leadership award shares her insights into how to adapt a brand message during a pandemic and how to achieve more on a slimmed-down budget
18 February 2021 - 05:00
While it may not have the reach and influence of its closest competitors, Chicken Licken remains a marketing case study for how so-called challenger brands should operate.
And its recent success is largely due to MD Chantal Sombonos-Van Tonder, who tops the just-released Loeries rankings as the country’s leading marketer...
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