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Battered last year by the Covid-19 restrictions on business, the marketing fraternity, globally and locally, is poised for a better 2021.

The World Advertising Research Council (Warc) says in its latest report that recovery is apparent across most of the indices that make up its global marketing index, as businesses worldwide regain confidence that economies are improving. Last year began in slight decline, with a dramatic drop in the index over the first half, reaching a record low in May. But 2020 ended with three consecutive months of growth...

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