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Marketing outlook: A shift to at-home consumers
The World Advertising Research Council says it will take at least two years for the global advertising market to recover fully, and it expects the priorities of marketers this year to be e-commerce and responding to the needs of people in their homes
04 February 2021 - 05:00
Battered last year by the Covid-19 restrictions on business, the marketing fraternity, globally and locally, is poised for a better 2021.
The World Advertising Research Council (Warc) says in its latest report that recovery is apparent across most of the indices that make up its global marketing index, as businesses worldwide regain confidence that economies are improving. Last year began in slight decline, with a dramatic drop in the index over the first half, reaching a record low in May. But 2020 ended with three consecutive months of growth...
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