Over the last year, business communications became extremely challenging as companies were forced to adopt new lines of communication to coordinate teams and meet the demands of their clients. A strong but agile communication strategy was key to staying afloat and coming out of the previous year in a strong position. Another obstacle was to try and break through the massive digital clutter of this unprecedented year. Both new and established brands struggled to break through the social and media noise to engage their audiences.
So now that we are in 2021, what should communicators consider as we continue to navigate this not-so-new-anymore normal?..
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