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Elon Musk crashes brand rankings
The radical changes the Covid-19 pandemic brought about in people’s behaviour have also affected companies’ brand value ranking. Airlines, hotels and fast food chains are among those who are placed lower, while Walmart, Apple, Amazon and Google fared well
28 January 2021 - 05:00
The closest link SA has to the 2021 Brand Finance Global Value ranking is tech entrepreneur and Pretoria-born Elon Musk’s Tesla electric car company, which is the fastest-growing on a list of 500. Its brand value has increased by close to 160%, to $32bn. The company’s market capitalisation has grown by $500bn over the past year, making it worth as much as the world’s nine largest automobile manufacturers combined.
Apart from Tesla’s success it has been a difficult year for most traditional car marques, as four in five brands have either depreciated in value or stagnated...
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