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Advertising in 2021: Peeking above the parapet
Advertising industry leaders share their thoughts on what to expect in the year ahead. Few expect a miraculous improvement in fortunes, though the Covid-crippled economy might be a boon for digital agencies and those with the agility to help clients navigate tough conditions
14 January 2021 - 05:00
After a year of diminishing work volumes, low returns, retrenchments and the implementation of survival strategies, the advertising industry is hoping for a better 2021 as clients start to lift their heads above the parapet.
Media agency Zenith predicts the global industry is set to grow by just under 6%. But the first quarter is going to be tough...
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