VMLY&R, part of the global WPP Group, has won the full Vodacom advertising account. The agency will be responsible for through-the-line work for all business units as well as the master brand.

Vodacom has been with the Ogilvy Group for the past five years. VMLY&R was partnered in its pitch by consultancy DY/DX, Think Creative Africa and Demographica, whose new Oxford Nelson agency will be involved. VMLY&R global telecom experts will also be working on the account.

Jarred Cinman, CEO of VMLY&R, says: "The word ‘monumental’ isn’t one I use lightly but this win certainly fits the bill."

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