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Crisis management: 48H rises to the occasion
A new agency dedicated to crisis management on the social media front aims to pre-empt reputational threats to companies and will spring into action immediately when a client’s image is under fire
17 December 2020 - 05:00
Any brand leader faced with a crisis will confirm that the first two days are make or break when it comes to salvaging your reputation in the media. That is the genesis of 48H, a new consultancy specialising in running crisis management on the social media front.
Many established reputation agencies offer crisis management as a standard option, but 48H is the first in SA dedicated to the task. It probably comes at the right time, given the many unforeseen obstacles thrown up by the pandemic...
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