With the advertising industry being badly battered by Covid, Joe Public United is grateful to be having a fruitful awards season despite the challenges. The 2020 Assegai awards proved to be another show of greatness for the integrated brand and communications group, which scooped several awards last night.

The agency received 12 awards, including seven gold, one silver, one bronze, two leader awards and the prestigious Nkosi award. The Nkosi award is given to an entry that has performed above all others and shown excellence in strategy, return on investment and creativity ­— proof of the agency’s growth.

SA National Blood Service had a standout performance last night as the winner of two gold awards for its campaign to educate South Africans while also asking them to help save lives — showing that meaningful work during this pandemic can also be impactful.

Retailer Jet had big wins at the awards for its creative campaigns. “The Great Stigma Clearance” campaign aimed to spread information about breast cancer awareness to its consumers through a sale. “30 Days of Self-care” was a quirky attempt to drive self-care during the Covid-19 lockdown. Heritage Day campaign “#JetSwenk” was also a winner, proving Joe Public United’s willingness to keep creating content that grows its clients.

Additional accolades included Chicken Licken’s “Everybody Is Talking About It”.

The Assegai awards aim to acknowledge those who have produced integrated direct marketing campaigns that deliver on remarkable results.

“The wins highlight the group’s willingness to strive for creative excellence to deliver on a great creative product for our clients,” said Khuthala Gala Holten, Joe Public Johannesburg co-MD.

“The Nkosi award, specifically, is a personal win for the leaders of our agency because it shows that, though this year has been difficult, the group is still aligned to its true north. Our commitment to growth continues every day through the growth of our people, clients, and country.”

Visit www.joepublicunited.co.za for more information.

This article was paid for by Joe Public United.


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