In this age of adaptive marketing, when delivering the right message at the right time on the right platform is key, right-housing is vital to the success of leading customers through the sales funnel. So how do you start ... and get it right?
Right-housing requires that marketers review not only their internal and external capabilities, but also those of the agencies they are working with. Getting this right requires an investment in creating a working model that is dynamic and can be built and rebuilt to suit a market that demands flexibility...
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