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It’s likely to take upwards of a year before sports sponsorship in SA returns to normal. That’s the blunt assessment from the first Nielsen Sports SA "Sponsorship Outlook Report".

Close to 50% of those involved in the sector, including brands and owners of properties which rely on sponsorship for survival, say they will adopt a watch-and-see approach before getting involved again. That’s bad news not only for big-badge sports like football, cricket and rugby, but also second-tier sports, many of which depend completely on sponsorship money for survival...

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