FM AdFocus Awards: Partnership of the Year: M&C Saatchi Abel and Takealot
There were two entries this year that were both outstanding in this category: Joe Public and Chicken Licken, and M&C Saatchi Abel and Takealot; both on the face of it potential winners.
The relationship between M&C Saatchi Abel and Takealot is a compelling tale of a decade-long partnership that helped build Takealot from a business based in a storage garage to the Amazon of SA, generating close to R1bn in sales a month with an average year-on-year growth of 60% and a 32% increase in new buyers. Based on the principles of belief, honesty and trust, the relationship has grown Takealot into the largest e-tailer in SA...
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