The pandemic has wiped more than $13-trillion off the top nation brand values, according to a recent Brand Finance report. Only 14 African nations feature in its “Nation Brands 2020” ranking of the 100 most valuable nation brands, and only two feature in the top 50.
Nigeria has overtaken SA as the highest-ranked African country, in 40th position. SA is in 47th position. However, even Nigeria has recorded a brand value loss, down 15% to $217bn as a result of the near halt in economic activity, lower oil export volumes and a steep drop in oil prices. SA has lost 26% of its brand value as its economy continues to contract, exacerbated by the Covid-19 pandemic. ..
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