Call to all SA digital marketers to take part in skills gap survey
Annual IAB SA survey takes stock of gaps in digital marketing skills in the country
05 November 2020 - 09:00
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Like so many SA industries, digital marketing has had a tough year as client budgets dried up amid the economic hardship brought about by the Covid-19 pandemic.
Now it is time once again for the IAB SA’s annual Digital Marketing Skills Gap Survey, which aims to present a comprehensive view of gaps in digital marketing skills in SA — a crucial challenge to address in revitalising and growing the industry.
The IAB SA represents the country's digital media, advertising and marketing industries, and the survey is compiled in partnership with the Red & Yellow Creative School of Business.
Arena Holdings, the publisher of Business Day and Financial Mail, is a member of the IAB SA.
Input from digital marketers throughout SA will be crucial for the survey, which will also help the IAB SA’s education council plan training, skills and diversity initiatives in the industry.
“The aim of the survey is to consolidate the views and needs of all stakeholders to inform current and future skills needs; to empower educational institutions and inform learners about career opportunities and skills evolution; and to ensure that businesses have access to a sufficient skills pool to thrive,” says Joey Khuvutlu, IAB SA education council chair and MD of Hellocomputer Johannesburg.
Take the survey now
If you are a digital marketing professional or industry member, the survey needs your input. It will take less than 10 minutes to complete, and all data will remain anonymous.
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Call to all SA digital marketers to take part in skills gap survey
Annual IAB SA survey takes stock of gaps in digital marketing skills in the country
Like so many SA industries, digital marketing has had a tough year as client budgets dried up amid the economic hardship brought about by the Covid-19 pandemic.
Now it is time once again for the IAB SA’s annual Digital Marketing Skills Gap Survey, which aims to present a comprehensive view of gaps in digital marketing skills in SA — a crucial challenge to address in revitalising and growing the industry.
The IAB SA represents the country's digital media, advertising and marketing industries, and the survey is compiled in partnership with the Red & Yellow Creative School of Business.
Arena Holdings, the publisher of Business Day and Financial Mail, is a member of the IAB SA.
Input from digital marketers throughout SA will be crucial for the survey, which will also help the IAB SA’s education council plan training, skills and diversity initiatives in the industry.
“The aim of the survey is to consolidate the views and needs of all stakeholders to inform current and future skills needs; to empower educational institutions and inform learners about career opportunities and skills evolution; and to ensure that businesses have access to a sufficient skills pool to thrive,” says Joey Khuvutlu, IAB SA education council chair and MD of Hellocomputer Johannesburg.
Take the survey now
If you are a digital marketing professional or industry member, the survey needs your input. It will take less than 10 minutes to complete, and all data will remain anonymous.
>> Click to start the survey
The survey closes on December 1. E-mail digitalskills@iabsa.net for more information.
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.