Right-housing: Strengthening your grip on the future of marketing
04 November 2020 - 11:00
The evolution of the marketing structure was happening at a pace in line with customer demand and brand response. Then came the revolution that is Covid-19, forcing marketers to deep-clean their ecosystem rapidly.
Part of the revolution involves “right-housing”, the process of reviewing your internal and external capabilities as well as those of the agencies you work with, to determine overlaps and efficiencies...
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