Integrating platforms to support communities and connect stakeholders
What a time to be in radio! The global word for 2020 is “unprecedented” and it’s such an apt characterisation of the media industry as well. The lockdown, unemployment and general state of uncertainty have had a significant psychosocial impact on communities, and radio has stepped up during this time – proving to be relatable, caring, adaptable and agile. Radio integrated platforms to strengthen community reach and research shows that listenership increased globally.
Programme schedules changed and drive time shifted gear. Audiences looked to traditional media for credible news and information, notwithstanding the rapid uptake of online media services. Media owners and brands have also used this period as an opportunity to collaborate in support of communities and to connect stakeholders – how can these valuable partnerships be sustained in future? Are there barriers in the ecosystem to evolve from “radio only” to a constant listening stream?..
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