Loeries Creative Week: pondering strategies to #CreateChange for good
A pandemic and a prolonged lockdown in SA have wreaked havoc on the economy, which has had a knock-on effect on the advertising and marketing industries. Loeries Creative Week, which this year takes place from November 16 to 20, will be focusing on key issues facing the industry locally and globally as leaders from across the globe ponder the current situation and examine strategies to #CreateChange for good, while confronting misrepresentation, transformation, diversity, gender disparity and a range of topics affecting the brand communication industry.
“The brand communication industry has had a year without the creative insights it needs to maintain the creativity required by consumers,” says Loeries CEO Preetesh Sewraj. This year the Loeries Creative Week will be a platform to not just recognise and reward great talent from across Africa and the Middle East, but also to bring the best in global learnings to everyone in the region...
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