FM Redzone digital discussion: CMOs in conversation — what’s next?
07 October 2020 - 12:00
Chief marketing officers (CMOs) have a lot on the line now, as new marketing challenges have come to the fore. What the future holds is the next big question. How do CMOs strategise correctly for the short term – and do long-term strategies even exist any more?
Arye Kellman, co-founder and chief creative officer at Tilt, discussed these issues with some of SA’s top CMOs during a recent FM Redzone digitised event...
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