Three out of four companies that invest in creativity achieve financial success
While many companies have chosen to cut marketing and advertising budgets to cope with losses caused by the Covid-19 pandemic, others have relied on creativity to offer consumers added value during these difficult times.
According to a study by Scopen International (https://scopen.com/sites/default/files/studies/informe_creativid19_-_eng.pdf?utm_source=Creativid19+UK%2FUSA&utm_campaign=6821d6bc36-EMAIL_CAMPAIGN_2019_12_03_11_30_COPY_01&utm_medium=email&utm_term=0_b9a6497f2b-6821d6bc36-220860197), a leading consulting firm that specialises in the communications industry with a deep research foundation, companies that invest in creativity get better results, have more market share, have more effective leadership and are more attractive to work with. Despite this, only 61% of companies worldwide consider themselves creative...
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