Digital advertising: Simply tell a gripping story
Digital advertising guru Nick Terry, whose agency TMARC has linked up with global design and innovation agency AKQA sees great potential in Africa’s rapidly expanding mobile connectivity but says brands need to push digital exploration harder
10 September 2020 - 05:00
If companies are going to survive the Covid-19 pandemic, they, along with their agencies, need to refine their definition of innovation and better integrate brand, experience and strategy. This is the advice of Nick Terry, CEO of TMARC.
AKQA is expanding into two new studios in SA as part of the integration of the local TMARC group. TMARC, along with subsidiaries Platform 5 and Strike Mobile is one of South Africa’s leading performance marketing companies. Platform 5 changed its name to AKQA this month...
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