Brand value: Covid puts a focus on caring
The annual BrandZ global brand value ranking, conducted against the backdrop of the pandemic, reflects how corporate reputation and behaviour have become more important than ever in the eyes of consumers
03 September 2020 - 05:00
If confirmation was needed that brands acting responsibly and for social good outperform those that don’t, then the BrandZ "Top 30 Most Valuable SA Brands" survey provides it.
The pharmacy chain Clicks, for example, is up five places to 24th in the 2020 ranking, thanks in part to having improved accessibility and convenience before and during the Covid-19 lockdown. This strategy, notes the survey, helped drive a 31% rise in pharmacy sales in the time leading up to the lockdown...
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